Google Search Ads
Reach potential customers when they are actively searching for your products or services. We build campaigns around commercial-intent keywords, relevant ad groups, compelling ad copy and ongoing search-term optimization.
PPC Services in Delhi | Turn Ad Spend Into Qualified Leads
PPC that is measured by what your advertising earns - not just how many clicks it generates.
Your Google Ads account shouldn't run on autopilot. Broad match keywords can drain budgets, poor conversion tracking can distort performance data, and campaigns that are reviewed only once a month can leave profitable opportunities untouched. Modifyed Digital provides PPC services in Delhi for D2C, B2B, ecommerce, education, local and service-based businesses across Delhi NCR and beyond. We manage Google Search, Shopping, Display, Performance Max, remarketing and conversion tracking with one objective: making your advertising spend more accountable and your campaigns more profitable. For local organic visibility we also run SEO services in Delhi NCR, and full-funnel work through our digital marketing agency in Delhi.
Part of our PPC Services
Google Partner
Meta Business
4.8★ Rated Agency
Digital Growth
Proven PPC Expertise
Years of Paid Media Experience. One Standard for Accountability.
From ecommerce brands managing high-volume Shopping campaigns to B2B businesses with longer sales cycles, effective PPC management starts with the same principle: every part of your advertising budget should have a reason to be there. Results vary by campaign, industry, budget and market conditions. Relevant case studies and supporting performance data can be provided.
Lead Metric
9–10×
Peak ROAS on Managed Campaigns
300+
PPC & Digital Projects Delivered
₹9
Cost Per Lead Achieved for an Education Client
10+
Years of Paid Media Expertise
Trusted by Brands Across India
Businesses choose Modifyed Digital for performance-focused digital marketing built around measurable outcomes. Our experience includes brands such as Lenovo, MakeMyTrip and Shark Tank-featured D2C businesses, alongside businesses across ecommerce, education, B2B and local services.
PPC Company Delhi
Your Google Ads Account Should Be Managed - Not Just Switched On.
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Many PPC accounts don't have a traffic problem. They have a management problem. Search terms aren't reviewed regularly. Negative keywords are overlooked. Budget stays locked inside campaigns that no longer perform. Conversion tracking isn't properly verified. And reports focus on impressions and clicks instead of the leads and sales that actually matter.
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At Modifyed Digital, we take a different approach. Before making optimization decisions, we look at whether your data can be trusted. We review search terms, keyword performance, bids, audiences, locations, devices, landing pages and conversion quality. Budget is then moved toward campaigns, keywords and audiences that demonstrate stronger business value. Because a low CPC doesn't necessarily mean a successful campaign. A ₹20 click that produces a customer can be worth far more than a ₹5 click that produces nothing.
PPC Services We Manage
Full-funnel Google Ads management for businesses that want measurable results - from campaign strategy and setup to tracking, optimization and reporting.
Google Shopping Ads
For ecommerce businesses, we optimize product feeds, campaign structures, product segmentation and bidding strategies to help your strongest products receive the right share of your advertising budget.
Performance Max Campaigns
We structure Performance Max campaigns around your objectives, assets, audience signals and conversion data while monitoring where budget and performance are actually coming from.
Display Advertising
Build awareness and support conversions with targeted Display campaigns, audience strategies, remarketing and placement controls designed to reduce wasted impressions.
Remarketing Campaigns
Reconnect with people who have already interacted with your website or products. We build audience segments based on meaningful user behaviour rather than treating every visitor the same.
Google Ads Conversion Tracking
Accurate data comes before optimization. We review conversion actions, GA4 integration, Google Ads tracking and enhanced conversion signals so campaign decisions are based on reliable information.
Landing Page Optimization
Getting the click is only half the job. We review landing page relevance, messaging, calls to action, user experience and conversion friction to help turn more paid traffic into enquiries or sales.
PPC Account Management
From campaign structure and keyword strategy to bid adjustments, budget allocation, ad testing and reporting, we manage the account continuously rather than waiting until the end of the month to identify problems.
PPC Strategy for Different Business Types
The strategy changes based on your business model, sales cycle, margins and customer journey. We manage PPC for Ecommerce & D2C, B2B & SaaS, Education & EdTech, Local Businesses, Professional Services, and Startups & Growing Businesses.
Google Search Ads
Reach potential customers when they are actively searching for your products or services. We build campaigns around commercial-intent keywords, relevant ad groups, compelling ad copy and ongoing search-term optimization.
Google Shopping Ads
For ecommerce businesses, we optimize product feeds, campaign structures, product segmentation and bidding strategies to help your strongest products receive the right share of your advertising budget.
Performance Max Campaigns
We structure Performance Max campaigns around your objectives, assets, audience signals and conversion data while monitoring where budget and performance are actually coming from.
Display Advertising
Build awareness and support conversions with targeted Display campaigns, audience strategies, remarketing and placement controls designed to reduce wasted impressions.
Remarketing Campaigns
Reconnect with people who have already interacted with your website or products. We build audience segments based on meaningful user behaviour rather than treating every visitor the same.
Google Ads Conversion Tracking
Accurate data comes before optimization. We review conversion actions, GA4 integration, Google Ads tracking and enhanced conversion signals so campaign decisions are based on reliable information.
Landing Page Optimization
Getting the click is only half the job. We review landing page relevance, messaging, calls to action, user experience and conversion friction to help turn more paid traffic into enquiries or sales.
PPC Account Management
From campaign structure and keyword strategy to bid adjustments, budget allocation, ad testing and reporting, we manage the account continuously rather than waiting until the end of the month to identify problems.
PPC Strategy for Different Business Types
The strategy changes based on your business model, sales cycle, margins and customer journey. We manage PPC for Ecommerce & D2C, B2B & SaaS, Education & EdTech, Local Businesses, Professional Services, and Startups & Growing Businesses.
Proven PPC Results
Different Industries. Different Search Intent. Same Discipline.
PPC performance depends on the business, market, competition, budget and conversion journey. Our approach is built around finding where the account can create measurable improvement. An education brand needing efficient lead generation. A Shark Tank-featured D2C brand looking to scale profitably. Ecommerce campaigns requiring stronger ROAS. Different starting points, but the same focus on tracking, targeting, optimization and commercial outcomes. We generated education leads at ₹9 CPL for NIIT and scaled a Shark Tank-featured D2C brand to approximately ₹45–50 lakh in monthly revenue at 9–10× ROAS. Every result should be backed by campaign data - see the case studies to understand the strategy behind the numbers.
What Changes When PPC Is Managed Weekly, Not Reviewed Monthly
A PPC campaign can look healthy inside a dashboard while quietly wasting a significant portion of its budget. Active management focuses on the details that influence actual business performance.
Tracking You Can Trust
We verify conversion actions and tracking signals before using the data to make major optimization decisions.
Budget That Follows Performance
Campaign and keyword performance is reviewed regularly so the budget can move toward stronger opportunities instead of remaining locked into underperforming areas.
Cost Per Qualified Lead, Not Just CPC
Clicks are useful only when they contribute to a meaningful business outcome. We focus reporting on metrics such as qualified leads, CPA, conversion rate and ROAS where applicable.
Campaigns Built Around Intent
High-intent Search, Shopping, Performance Max, Display and remarketing each have different roles. We select campaign types based on your business objectives rather than using every format simply because it exists.
Controlled Scaling
We don't believe in increasing spend simply because a campaign has room to spend. Scaling should follow performance, conversion quality and business economics.
Landing Pages That Support the Campaign
A successful ad cannot compensate for a poor landing page. We look at the complete journey from search query to ad to landing page to conversion.
Bring Us Your Ad Account. We'll Show You What's Leaking.
If you're already running Google Ads, a PPC audit can identify opportunities that may be hidden inside your existing account. We'll review conversion tracking, keyword match types, search-term performance, negative keyword coverage, campaign structure, budget allocation, targeting, ad performance, landing page relevance and more. We'll identify where your account may be losing money, where opportunities exist and what we'd prioritize first - with no obligation to continue with us.
Why Modifyed
Our PPC Process - How a Results-Driven PPC Agency Works
No black boxes, no unexplained ad spend, and no campaigns left on autopilot. Every PPC engagement follows a structured five-step process designed around your business goals, target audience, budget, and conversion objectives. From our Delhi NCR team to businesses across India and international markets, we combine strategic planning, accurate tracking, ongoing optimization, and transparent reporting to turn paid traffic into qualified leads and measurable growth.
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PPC Audit, Tracking & Competitor Analysis
Every successful PPC campaign starts with understanding what is already working-and what is wasting your budget. As a performance-focused PPC agency in Delhi, we audit your existing Google Ads account, conversion tracking, campaign structure, keywords, search terms, bidding strategies, audiences, locations, ad performance, and historical data. We also analyze your competitors, their ad messaging, keyword targeting, landing pages, and market positioning to identify opportunities to improve your paid search performance.
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PPC Strategy & Keyword Planning
The right PPC strategy is about targeting the searches most likely to generate business-not simply driving more clicks. Our PPC experts identify high-intent keywords, negative keyword opportunities, audience segments, campaign types, and bidding approaches based on your industry, customer journey, competition, and budget. We then map these opportunities into a clear PPC strategy across Google Search, Shopping, Performance Max, Display, and remarketing, depending on what best supports your goals.
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Campaign Setup, Landing Pages & Conversion Optimization
We build campaigns with clear targeting, relevant ad messaging, carefully structured ad groups, appropriate bidding strategies, and defined conversion goals. We also evaluate the landing pages receiving your paid traffic to ensure they support the campaign's intent and make it easy for visitors to take action. From conversion tracking and call tracking to form submissions and other lead actions, we make sure the journey from click to conversion can be properly measured.
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PPC Management & Continuous Optimization
Launching a campaign is only the beginning. Our PPC management process involves continuously reviewing search terms, keywords, bids, budgets, ad copy, audiences, locations, devices, and conversion performance. We identify wasted spend, test new opportunities, improve underperforming campaigns, and scale areas that generate strong results. This ongoing optimization helps improve conversion rates, cost per lead, ROAS, and overall campaign efficiency as your data grows.
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PPC Reporting, Growth & Strategic Optimization
You should always know where your advertising budget is going and what it is generating. Our PPC reporting goes beyond clicks and impressions to track meaningful metrics such as qualified leads, conversions, cost per lead, conversion rate, ROAS, and revenue where applicable. Each month, we explain what happened, why performance changed, and what we recommend next. By combining transparent reporting with continuous strategic optimization, we help turn PPC from an advertising expense into a measurable growth channel.
Frequently Asked Questions
PPC management costs depend on your advertising budget, campaign complexity, number of campaigns, business goals and level of management required. We recommend reviewing the account and objectives before defining the appropriate scope rather than applying the same package to every business.
There is no universal minimum budget. The right starting budget depends on your industry, average CPC, search volume, conversion rate, customer value and business objectives. We help determine a realistic starting point based on your market and goals.
Paid campaigns can begin generating traffic and conversions shortly after launch, provided the account, targeting and offer are aligned. Meaningful optimization generally requires enough conversion data to identify reliable patterns, which can take several weeks depending on traffic and conversion volume.
Yes. Existing accounts can often provide significant optimization opportunities. We review tracking, search terms, keyword targeting, campaign structure, bidding, budget allocation and landing pages before deciding what needs to be changed.
Depending on the campaign, management can include account audits, campaign strategy, keyword research, campaign setup, ad copy, bidding, budget optimization, search-term analysis, conversion tracking, remarketing, landing page recommendations and performance reporting.
Yes. Although Modifyed Digital provides PPC services in Delhi NCR, we work with businesses across India and international markets depending on campaign requirements.
Google Ads is our core PPC focus across Search, Shopping, Display, Performance Max and remarketing. Where appropriate, we can also coordinate paid campaigns across platforms such as Meta and LinkedIn as part of a broader paid media strategy.
Yes. Your advertising account remains yours. You retain access and ownership while our team manages and optimizes the campaigns.
Yes. Campaign scope can be adapted to the available budget and business objectives. For smaller budgets, we typically recommend starting with focused campaigns rather than spreading spend across too many channels.
PPC provides paid visibility and can generate traffic and leads quickly, while SEO focuses on building organic visibility that can compound over time. Many businesses benefit from using both: PPC can capture immediate demand while SEO builds longer-term organic growth.
Stop Paying for Clicks. Start Building a Pipeline.
Your competitors are already paying to appear when potential customers search. The question is whether your advertising budget is bringing you clicks - or bringing you customers. Get a free PPC account audit and find out where your campaigns may be losing money, where opportunities exist and what we would prioritize first.