PPC Strategy & Account Structure
Campaign architecture, keyword mapping, audience targeting, and budget allocation built around your actual sales funnel-not a generic template.
PPC Management Services That Turn Ad Spend Into Measurable Growth
Google Premier Partner. Real ROAS. Reports You Can Actually Read.
Most PPC management services focus on clicks and impressions. We focus on what your ad spend actually returns. Modifyed Digital builds and manages PPC campaigns around the business outcome that matters-whether that's ROAS, qualified leads, sales, orders, or donations. As a Google Premier Partner, we've delivered results across D2C, education, finance, and nonprofit campaigns, including, 7× ROAS for Sancha Tea, monthly orders growing from 50 to 250 for 8Ease, and monthly donations increasing from ₹5 lakh to ₹23 lakh for Kannan Animal Welfare. Different businesses, different funnels, one discipline: every campaign starts with the outcome you need.
Google Partner
Meta Business
4.8★ Rated Agency
PPC That Pays Back
Proven Track Record
We Measure PPC the Way Your Finance Team Does
Impressions are easy to inflate. ROAS, qualified leads, and revenue aren't. Here's what our PPC management services have delivered:
Lead Metric
9–10X
ROAS Delivered for a Shark Tank-Funded D2C Brand – State Plate
7×
ROAS Achieved and Maintained for Sancha Tea
₹9
Cost Per Lead Achieved for a National Education Brand – NIIT
5×
Monthly Order Growth for 8Ease – From 50 to 250 Orders in 3 Months
Trusted by Brands That Expect PPC to Perform
From D2C and education to finance, hospitality, and nonprofit organizations, we've worked with brands where marketing spend needs to produce a measurable business outcome. Our client experience includes State Plate, Sancha Tea, 8Ease, Rena Love, Bonjour Socks, Tea Shelf, Globe Capital, NIIT, TrulyMadly, and Kannan Animal Welfare.
Why Most PPC Management Services Underdeliver
Clicks Are Not the Product. Conversions Are.
01
A well-built campaign can still lose money when the landing page, offer, targeting, or conversion tracking is broken. We've audited enough inherited accounts to know the pattern: agencies optimise the ad while ignoring what happens after the click. The result is wasted spend, poor conversion rates, and a campaign that gets blamed on the market instead of being properly diagnosed.
02
Our PPC services look at the full customer journey-not just the ad auction. Before we increase bids or budgets, we assess whether people are actively searching for what you sell, whether your margins can support acquisition costs, and whether your website can convert the traffic you're paying for. If the foundation isn't ready, we'll identify the gap before scaling your campaigns.
What We Deliver
Full-stack PPC advertising services covering strategy, execution, creative, landing pages, tracking, and ongoing optimisation-all under one roof.
Google Ads Management
Search, Shopping, Performance Max, and Display campaigns managed by a Google Premier Partner team with a focus on measurable business outcomes.
Paid Search Marketing
Commercial-intent keyword research, match-type strategy, search-term analysis, and negative keyword management designed to reduce irrelevant spend.
Landing Page & Creative
Message-matched landing pages and ad creative developed in-house to create a stronger connection between the search, the advertisement, and the conversion.
Bid & Budget Optimisation
Regular bid, budget, audience, and campaign adjustments based on conversion and revenue data-not set-and-forget automation.
Conversion Tracking & Attribution
GA4 and Google Ads tracking configured to connect advertising spend with leads, sales, and other meaningful conversions.
PPC for Lead Generation
Campaigns built around cost-per-qualified-lead for industries such as education, finance, B2B, and professional services.
PPC for Ecommerce & D2C
Shopping, Performance Max, and paid social campaigns optimised around ROAS, revenue, order volume, and customer acquisition.
Transparent Reporting
Weekly and monthly reporting that explains what changed, what worked, what didn't, and what we're doing next.
PPC Strategy & Account Structure
Campaign architecture, keyword mapping, audience targeting, and budget allocation built around your actual sales funnel-not a generic template.
Google Ads Management
Search, Shopping, Performance Max, and Display campaigns managed by a Google Premier Partner team with a focus on measurable business outcomes.
Paid Search Marketing
Commercial-intent keyword research, match-type strategy, search-term analysis, and negative keyword management designed to reduce irrelevant spend.
Landing Page & Creative
Message-matched landing pages and ad creative developed in-house to create a stronger connection between the search, the advertisement, and the conversion.
Bid & Budget Optimisation
Regular bid, budget, audience, and campaign adjustments based on conversion and revenue data-not set-and-forget automation.
Conversion Tracking & Attribution
GA4 and Google Ads tracking configured to connect advertising spend with leads, sales, and other meaningful conversions.
PPC for Lead Generation
Campaigns built around cost-per-qualified-lead for industries such as education, finance, B2B, and professional services.
PPC for Ecommerce & D2C
Shopping, Performance Max, and paid social campaigns optimised around ROAS, revenue, order volume, and customer acquisition.
Transparent Reporting
Weekly and monthly reporting that explains what changed, what worked, what didn't, and what we're doing next.
Real Client Work
Different Categories. The Same Performance Discipline.
Our PPC results span different business models and objectives. For State Plate, a Shark Tank-backed D2C brand, we built and scaled Google and Meta campaigns to deliver 9–10X ROAS at ₹45–50L in monthly revenue. For Sancha Tea, campaign optimisation helped achieve and maintain 7× ROAS. For NIIT, we brought cost per lead down to ₹9 for a national education audience. For 8Ease, monthly orders increased from 50 to 250 within three months. We have also worked with brands including Globe Capital and Kannan Animal Welfare, adapting paid campaigns to different goals, audiences, and customer journeys.
Why Businesses Move to Professional PPC Management
Many businesses come to us already running ads. The difference is what happens when campaigns move from occasional management to a dedicated PPC management team.
Full-Funnel Ownership, Not Just Bid Management
We look at the campaign, landing page, creative, offer, and conversion journey together. When performance drops, we can identify the actual problem instead of simply increasing bids.
Certified Expertise, Not Just a Login
Our Google Premier Partner status reflects platform experience, performance history, and access to dedicated Google support.
Negative Keyword Discipline
We regularly review search terms and remove irrelevant traffic before it continues consuming your budget.
Category-Specific Benchmarks
ROAS may be the right KPI for ecommerce, while cost per qualified lead may matter more for education or finance. We build targets around your business model.
Landing Pages Built for Conversion
Your campaign doesn't stop when someone clicks. Message-matched landing pages help turn paid traffic into meaningful actions.
Reporting You Don't Have to Decode
You get clear reporting on spend, conversions, ROAS or CPL, campaign changes, and next steps-without having to interpret a raw data dump.
Let's Find Out What Your PPC Budget Is Actually Buying
Clicks don't always mean conversions. We'll review your campaigns, targeting, search terms, tracking, landing pages, and budget to identify where your PPC performance is being lost. You'll get a clear action plan showing what to fix, what to scale, and where your biggest growth opportunities lie. No generic recommendations. No pressure-just a straightforward assessment of what's working, what's not, and how your PPC can perform better for your business.
Why Modifyed
How We Turn Ad Spend Into a Predictable Growth Channel
As a Google Premier Partner, Modifyed Digital manages paid search, shopping, Performance Max, Meta, and Amazon campaigns for D2C brands, education providers, fintech companies, service businesses, and other growth-focused organisations. Every PPC campaign follows a structured framework led by a dedicated performance team. We don't treat PPC as a set-and-forget channel. We continuously analyse performance, identify opportunities, eliminate waste, and scale what works.
01
Account Audit & Commercial Feasibility Check
Before investing more budget, we assess whether PPC is the right growth channel for your business. Our PPC management process starts with a detailed audit covering campaign structure, keyword targeting, search terms, conversion tracking, landing pages, Quality Score, budget allocation, and wasted ad spend. For new campaigns, we also evaluate search demand, competition, margins, and conversion potential to build a commercially viable PPC strategy from day one.
Key Metrics We Track: Wasted Spend · Conversion Tracking Accuracy · Quality Score · Cost Per Conversion · Search Intent
02
Campaign Architecture & Keyword Strategy
We build your PPC campaign structure around your actual sales funnel and customer intent. Our Google Ads management approach separates brand, competitor, category, and high-intent searches while using commercial keyword research rather than search volume alone. Negative keyword lists and match-type strategies help reduce irrelevant clicks, control ad spend, and ensure your paid search marketing reaches users most likely to convert.
Key Metrics We Track: CTR · Search Impression Share · Conversion Rate · Cost Per Click · Cost Per Lead
03
Landing Page & Creative Development
Effective PPC advertising doesn't stop at the ad. Our in-house team develops message-matched ad copy, creative assets, and landing pages aligned with the search intent behind each campaign. This full-funnel approach strengthens the connection between keywords, advertisements, landing pages, and conversion goals-helping improve both conversion rate and overall campaign efficiency.
Key Metrics We Track: Landing Page Conversion Rate · Quality Score · CTR · Cost Per Conversion · Bounce/Engagement Signals
04
Launch, Bid Management & Weekly Optimisation
Once campaigns launch, we closely monitor performance instead of relying on set-and-forget automation. Our PPC campaign management process includes regular analysis of search terms, keyword performance, bids, audiences, ad variations, budgets, conversion rates, and acquisition costs. We use real conversion data to shift budget toward stronger-performing opportunities, eliminate wasted spend, and scale campaigns when performance supports it.
Performance Benchmarks: 9–10X ROAS for State Plate · 7× ROAS for Sancha Tea · ₹9 CPL for NIIT · 50→250 Monthly Orders for 8Ease
05
Reporting, Attribution & Continuous Scaling
Our PPC management services are built around transparent measurement. We connect Google Ads and GA4 to track leads, sales, conversions, and other meaningful business outcomes. Regular PPC reporting shows where your budget is going, which campaigns are generating results, and where performance can improve. Based on ROAS, cost per lead, conversion data, and business goals, we identify what to scale, what to pause, and what to test next-turning PPC into a continuously optimised growth channel.
Business Outcomes We Measure: ROAS · Revenue · Qualified Leads · Cost Per Lead · Cost Per Acquisition · Conversion Rate · Order Volume · Account Openings. Proven Results: 180% YoY increase in search performance and 1,000+ account openings in two months for Globe Capital.
Frequently Asked Questions
Strategy, account structure, keyword research, campaign management, landing page and creative production, bid optimisation, conversion tracking, and performance reporting.
Google Ads is our core platform, including Search, Shopping, Performance Max, and Display. We also manage Meta and Amazon Ads when they fit the customer's buying journey.
We look beyond campaign settings. Our approach connects targeting, ads, landing pages, creative, tracking, and conversion performance into one system.
It depends on your industry, CPCs, sales cycle, margins, and conversion rate. We'll assess your business and recommend a realistic starting budget based on your goals.
Search campaigns can provide directional data within the first few weeks. More stable performance typically requires several weeks of conversion data and ongoing optimisation.
No responsible PPC agency can guarantee a specific result before understanding your market, margins, competition, website, and account history. We set realistic, data-backed performance targets instead.
They serve different purposes. PPC can provide immediate and controllable traffic, while SEO builds organic visibility over time. Many businesses benefit from using both together.
Yes. We begin with an account audit to identify wasted spend, tracking issues, keyword problems, campaign structure gaps, and optimisation opportunities.
Yes. Ad copy, creative, and landing pages can be developed in-house as part of our full-funnel PPC approach.
We provide regular performance updates and detailed reporting covering spend, conversions, ROAS or cost per lead, campaign performance, key changes, and next steps.